Julian Connor – Medium

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Julian Connor
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UX Collective

Core, Platform, Growth — three types of product team, explained

How thinking of product as an amusement park help us understand the difference between core, platform and growth product teams.

4 min readOct 13, 2020

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An amusement park with a wheel and rollercoaster in the foreground and some other rides and attractions in the background.

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Julian Connor
in
UX Collective

How to build your strategy so it has its own network effect

Network effects are a staple of the digital age: the same principles can be applied to strategy and business model design.

5 min readNov 10, 2020

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A number of lightbulbs spreading out on wires from a central node.

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Julian Connor
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UX Collective

The ten traps undermining your strategy

Creating a strategy is hard: by avoiding these ten traps, it can be a little bit easier.

4 min readOct 1, 2020

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A mouse holding a lightbuld surrounded by mouse traps

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Julian Connor
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UX Collective

To execute your strategy, you need to make it flow

Top-down business objectives and bottom-up feedback loops allow a strategy to flow: here’s how to make these mechanisms effective.

8 min readFeb 10, 2020

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A waterfall of light bulbs with three hot air balloons flying round the edge

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Julian Connor
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UX Collective

What is strategy — and how to find yours

Strategy is hard: here is a framework which I hope will make it a little easier.

6 min readJan 13, 2020

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A large map in the style of a World War 2 war room with poles to move light bulbs around.

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Julian Connor
in
UX Collective

How surfing taught me to build better tech products

The 3 principles I adopted while surfing which have made me a better product manager.

4 min readDec 4, 2019

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A drawing of a surfer in a wave

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Julian Connor
in
The Startup

The 5 Steps to Create a Product that Sells Itself.

Hint — there is more to it than pop-ups and paywalls

6 min readNov 27, 2019

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A squiggly line going from a phone to a persons ear creating an explosion of stars and hearts in their head

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Julian Connor
in
UX Collective

How to evaluate product managers, including yourself

Three questions which capture what is means to be a great product manager.

7 min readNov 18, 2019

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A balance scale with a person on one side and a pile of stars on the other with figures around it making adjustments.

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Julian Connor
in
UX Collective

A product manager’s bookshelf

The books which have made a meaningful contribution to my thinking as a product manager.

6 min readNov 14, 2019

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A product manager’s bookshelf

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Julian Connor

A Product Managers Guide to the North Star Metric

The benefits and pitfalls of using a North Star to shape your product direction and roadmap — and how to navigate them.

6 min readOct 29, 2019

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Drawing of a telescope pointing at stars, with 1 star bigger than the rest.

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Julian Connor

Julian Connor

Product at Atlassian. Ex. SafetyCulture, Domain, Indeed & the Guardian. Recovering strategy consultant. @julianconnor on Twitter.

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